Spanish Soccer League Laliga will be certifying goal Scoring Using the Blockchain
Laliga, the premier Spanish soccer league, has announced the implementation of blockchain technology for tracking soccer balls that were used to score a goal. The system will be provided by Gol-Ball, a third-party company, that will certify these balls to allow users to purchase them through official markets or raffles.
Use of blockchain system for Soccer ball certification –
Laliga has announced that it will be one of the first organizations to certify balls used to score goals using blockchain. The institution has already partnered with a third-party company, to implement the system.
The system is slated to be used after the Qatar world cup. It will be used to track each ball used in each match and to separate and identify which ones were used to score each one of the goals. This has never been done before as each football was rotated and mixed with the others.
Views of a former player on this –
Samuel Eto’o, Laliga’s ambassador and a former soccer player stated:
“Throughout my career as a footballer you would normally be given a ball only after scoring a hat trick, but you were never sure it was the ball you cut any of the goals with. If we had been able to identify the goal-scoring ball, my colleagues and I would have wanted all of them.”
Goal Scoring Ball Markets for fan engaging mechanism –
Laliga said these goal-scoring balls will be made available to all fans via “fan engaging mechanisms” to be disclosed in January. This hints at establishing secondary markets for these balls, where they would be made available for fans to purchase. It could be via raffles or paid participation, providing increased revenue generation for the company.
Oscar Mayo, executive general director of Laliga stated on the matter:
“It’s a bridge between the real world and the digital world. We pride ourselves at LaLiga on innovating and offering our fans ways to feel more emotionally connected to their favorite clubs and idols.”
Andres Rodriguez, Gol-Ball’s CEO, stated “Fans will be able to have these balls as a digital representation, hinting at the issuance of NFTs (non-fungible tokens). Laliga has also been involved in the launch of NFT-based platforms before, establishing a partnership with Dapper Labs in October for the release of Laliga Golazos, a memorable moment NFT platform.”